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Great ingredients = great skin care.

That’s why we rely on Alpine Caribou Moss™. It’s a small but mighty plant that toughs it out in the harsh tundra of northern Finland—and you know what?.

We kind of think it enjoys it.

We back it up with workhorse ingredients that strengthen and protect your skin, fighting the effects of sun, sweat, wind, pollution and the dirt and grime of everyday life.

Below are the products we use that make your skin say, “yay!”

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The yays

The natural ingredients that make us us

Reduces the effect of aging and guards against pollution and other stressors. Featured in all of our products.

Shop for it:View all products

Absorbs impurities up to 200x its weight and helps prevent acne. Also functions as an exfoliant.

Shop for it:Solid Face Wash

Shop for it:Exfoliating Oars Bar

Soothes and hydrates skin without clogging pores

Shop for it:Face Moisturizer + Eye Cream

Shop for it:Natural Deodorant

Helps detox and remove impurities from skin.

Shop for it:Moisturizing Alps Bar

Break down oils and fats without stripping the skin of its natural moisture.

Shop for it:Solid Face Wash

Delivers the benefits of an antiperspirant without the harmful side effects.

Shop for it:Natural Deodorant

Prevents harmful, acne-causing bacteria growth. Softens dry and irritating spots and restores skin to a balanced condition.

Shop for it:Face Moisturizer + Eye Cream

Mildly buff away dead skin cells and provide ultimate cleanliness.

Shop for it:Moisturizing Alps Bar

Creates a barrier on the skin to help lock in moisture.

Shop for it:Moisturizing Alps Bar

Non-irritating ingredient that prompts skin to retain moisture, while removing dirt and oil. Lends skin a healthy glow and reduces the appearance of wrinkles.

Shop for it:Face Moisturizer + Eye Cream

Helps tissue cell regeneration, softens skin and boosts collagen production. Penetrates deep into skin to moisturize and prevent windburn, sunburn and dry, cracked skin.

Shop for it:Face Moisturizer + Eye Cream

Shop for it:Moisturizing Alps Bar

Moisturizes, soothes, heals and regenerates the skin.

Shop for it: Face Moisturizer + Eye Cream

Blocks free radicals—a major factor in aging—from the body. Helps reduce appearance of wrinkles and keeps skin looking youthful.

Shop for it: Face Moisturizer + Eye Cream

Deeply exfoliates skin while restoring skin vibrancy. Stimulates blood circulation.

Shop for it:Exfoliating Oars Bar

Removes excess oil from skin while locking in moisture.

Shop for it:Exfoliating Oars Bar

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It turns out 2 pages regulate a
$60 billion industry.

In the U.S., there’s a lot about the skin care industry that we barely regulate at all. The FDA bans approximately 20 ingredients—the E.U. bans more than 1,300.

We keep the villains out of our products through careful study in conjunction with the Environmental Working Group. After all, what good is a skin care regimen that hurts instead of helps?

Below are the biggest toxic offenders—no way!

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The no-ways

All the common, toxic ingredients you’ll
never find in our products

Disinfectant used as a preservative. Associated with severe skin, eye and respiratory irritation and allergies.

Typically found in: sunscreens, moisturizers

Synthetic antioxidants used to extend shelf life. Likely carcinogens and hormone disruptors and may cause liver damage.

Typically found in: lipsticks, moisturizers, diaper creams, and other cosmetics.

Byproduct of coal processing that adds color and prevents dandruff. Known carcinogen.

Typically found in: hair dye, shampoo.

Binding agent added to cosmetics to improve stability. May be toxic to organs.

Typically found in: hair color, moisturizers.

Surfactants and pH adjusters. Linked to allergies, skin toxicity, hormone disruption and inhibited fetal brain development.

Typically found in: hair dyes, mascara, foundation, fragrances, sunscreens, dry cleaning solvents, paint, pharmaceuticals.

Preservative in cosmetics—look for quaternium-15, DMDM hydantoin, imidazolidinyl urea and several other preservatives. A known carcinogen that is also linked to asthma, neurotoxicity and developmental toxicity.

Typically found in: shampoo, body wash, bubble bath.

Skin-lightening chemical that inhibits the production of melanin. Linked to cancer, organ toxicity and skin irritation.

Typically found in: skin-lightening creams

Chemical preservatives. Among the most common irritants, sensitizers and causes of contact skin allergies.

Typically found in: shampoo, conditioner, body wash

Sunscreen agent and ultraviolet light absorber. Linked to irritation, sensitization and allergies and possible hormone disruption.

Typically found in: sunscreen, moisturizers

Class of preservatives commonly used to prevent the growth of bacteria and mold. Hormone disruptors, which may alter important hormone mechanisms in our bodies.

Typically found in: shampoo, face cleanser, body wash, body lotion, foundation

Class of plasticizing chemicals used to make products more pliable or to make fragrances stick to skin. Disrupt the endocrine system and may cause birth defects.

Typically found in: synthetic fragrance, nail polish, hairspray, and plastic materials

Nutrient that may damage DNA and speed the growth of skin tumors when used topically.

Typically found in: moisturizers, anti-aging skincare

Volatile petrochemical solvent. Toxic to the immune system and can cause birth defects.

Typically found in: nail polish

Antimicrobial pesticides toxic to the aquatic environment. May also impact human reproductive systems.

Typically found in: liquid soap, soap bars, toothpaste