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Media Marketing Manager

We are hiring!

Oars + Alps is a startup disrupting the growing industry of men’s grooming! We are an e-commerce CPG company that delivers natural high-end quality skincare. We are a lean team and are looking for passionate folks to join us on this exhilarating ride! Oars + Alps is fast-paced, and requires someone who is scrappy, detail-oriented, and ready to hit the ground running. 

 

  • About the Role

    You will be responsible for developing and executing our growth strategy, encompassing both customer acquisition and retention marketing. Since the team will be small initially, you must be both a strategic leader and someone that loves to get their hands dirty.  This role will report to the CMO.

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    This role will sit in West Loop, Chicago or Tribeca, NYC

 

  • Who you are:

    • 5+ years of experience in eCommerce, specifically in paid media - digital and OOH, with a deep focus on performance-based growth marketing.
    • Experience working across the full marketing funnel (customer acquisition, conversion and engagement) and across the marketing mix (including online and offline channels).
    • A background in owning and managing a budget, forecasting, and delivering on monthly goals of spend, CPA, ROAS, Retention and LTV.
    • Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized “doer,” with a data-driven mentality and a bias towards action.
    • Top-notch analytical skills with a proven ability to work through data to find opportunities and actionable insights that are not readily apparent and clearly communicate them to a diverse set of stakeholders in a way they will understand.
    • Proven ability to leverage multiple data sources to develop hypotheses and execute rapid test and learn strategies.
    • Deep expertise of ad/web/email reporting and analytics platforms, such as Google AdWords, Facebook, Google Analytics, Optimizely, etc.).
    • Experienced with channel testing methodology, lifecycle marketing programs and multiple attribution models.

     

  • What you will accomplish:

    • Build dashboards for measuring and sharing results on business-critical KPIs related to growth (volume, CAC, retention, LTV/payback) and own achievement of weekly and monthly KPIs.
    • Select and set up publisher and agency partner relationships for launch and beyond.
    • Plan, execute and lead paid campaigns across online and offline channels, including Paid Social, SEM, Display, etc.
    • Post-launch, design and implement optimization tests across our end-to-end customer funnel (from acquisition through lifecycle retention).
    • Develop and drive lifecycle retention program, including transactional messaging, trigger programs and large-scale campaigns.
    • Partner with cross-functional teams (product, creative) to develop advertising assets, landing pages, emails, and reporting needed.
    • Own management and results of ad channels post-launch, including budgeting, reporting, and efficiency optimization.
    • Collaborate with functional partners to forecast and plan company revenue growth.
    • Hire, manage, and develop creative and media agency

Oars + Alps is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

If this role seems like a good fit, send over a copy of your resume to jobs@oarsandalps.com.

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